Typography and Design

In the study of typography and design, graphic forms are developed which emerge from the communicative role of the media and from cultural understanding. Signs, writing and typography as the medium of language and content – together with visual themes – form the decisive repertoire of forms.

Primarily, studies involve working with graphic-typographical solutions in the field of print media (books, brochures, newspapers, posters, illustrations); in addition, there are ranges of activity which enable multimedial and interdisciplinary design. New approaches in communication and media sciences also maintain that design is not only to be understood as the effective “usage” of messages but to include the medium of the statement.

Consequently, the relevance (of the materiality) of the medium becomes a theme and design gains a self-referential characteristic. This also applies to the written form  in particular, which is further assessed due to its omnipresence in digital communication. The objective of the study course is to gain a qualification as a designer who can work on design solutions for society, culture, the environment and economics in an advisory and an active capacity.