Digital and Interactive Media

The study of digital and interactive media deals with the conceptual, communication-specific and technical design questions of the new media. In seminars and projects, the students analyse the aesthetics and semiotics of digital media and their principles of animation and interaction. Different medial forms of staging and production are tried and tested, ranging from information design and Internet applications via animation and motion graphics to media-technological installations.

While new interaction concepts are no longer limited to simply operating computer interfaces, they are being increasingly shaped by a rediscovery of human perception, thought and action. New networking strategies in the Internet are leading to a reversal of classical communication principles, the former recipients are themselves becoming the transmitters. What further influence will this new form of publishing have on our communication behaviour?

This field of study would like to investigate these tendencies and make them accessible to the students for their own artistic and communicative objectives. The keyword here is media competence; yet only the comprehension of media theory and practical experience result in truly applicable media competence. Thus, the courses are divided into different seminars, which first form an introduction, and are then accompanied by tool and workshop seminars.
 
Later on, instruction focuses more deeply on the principles and potentials of digital media and work is carried out principally in interdisciplinary teams, since nothing significantly influences the development of digital media more than its links between media. It is exactly here at the boundaries of the discipline and where they are crossed that new possibilities are created, which have to undergo experimental research.