CENTRE FOR MEDIA / DIGITAL AND INTERACTIVE MEDIA / FIELD OF STUDY
Field of Study
The focus of the study of digital and interactive
media has an aesthetic, communication-specific and experience-related objective
in the design of digital media. The basic questions are:
What knowledge from classical communication theory can be transferred to digital media ?
How can the interface of man/machine be designed communicatively and intuitively and at the same time be equipped with a high degree of user-friendliness?
What are the design-specific consequences of the altered communication and reception behaviour of digital media users?
Students are to acquire the ability to master design-related and media-specific questions in the conception and realisation of digital and interactive media. An essential part of the focus of study is to learn the technical basics (hardware and software) and gain the necessary experience in project work with other institutions and creative people.
What knowledge from classical communication theory can be transferred to digital media ?
How can the interface of man/machine be designed communicatively and intuitively and at the same time be equipped with a high degree of user-friendliness?
What are the design-specific consequences of the altered communication and reception behaviour of digital media users?
Students are to acquire the ability to master design-related and media-specific questions in the conception and realisation of digital and interactive media. An essential part of the focus of study is to learn the technical basics (hardware and software) and gain the necessary experience in project work with other institutions and creative people.